AIB GAA: The Toughest

Conceptualisation and design of a series of instagram ‘takeovers’ for AIB GAA’s campaign #TheToughest. Prior to these takeovers, visits to the AIB GAA Instagram page were a couple of hundred weekly. From stories, grid layouts to animated adverts across socials.

These instagram takeovers generated exceptional results, surpassing our clients goal of achieving 20k followers. Organic results include over 50k likes, over 1.5 million reach and over 2.1 million impressions. There have also been 13.1 million impressions and 52k views of Instagram stories. There has been 54,512,248 digital impressions & 10,266,265 social interactions generated.