#BeHuman video

Client: AIB

As part of their Be Human campaign, AIB were eager to engage with their home owners audience to provide first time buyers, movers and builders with an insight into new trends in architectural and interior design. The client was adamant that this video should be designed for a silent audience. I relied heavily on visuals in order to grab the viewers attention. With no voice over to lead the narrative, I chose to focus heavily on motion graphics  along with interesting transitions and effects to best engage with viewers.