Guinness X Meatopia 2019

Client: Guinness

I was asked  to work across both the Out-of-Home advertising and social campaign for Guinness X Meatopia 2019, acting as the Creative Lead throughout the campaign. 

Liaising with members of the consumer practice at Wilson Hartnell, and our clients from Guinness, I generated all advertising assets output by GxM, from digital to OOH.

Assets included social media assets, full OOH, small format posters, internal comms posters, beer labels, visitor maps, evites, canvas adverts, both EBT and general sale posts, and long and short format videos. 

Work across the campaign was praised by the client, and surpassed the 2018 campaign in terms of its results by 33%. The campaign reached over 1,340,000 people, surpassing the target reach of 1,000,000.