For this project, I was tasked with creating short video content pieces to be shared across social to promote Avonmore Protein Milk.

Our target audience admires sports stars who are at the top of their game. What makes them such great athletes? What can I do to be like them? What do I have to eat? How long should I train? Our aim with these videos was to inspire consumers to be like the best athletes in Ireland and, by association, consider Avonmore Protein Gold as part of their training regime.