This video was created for the Guinness Ireland ‘Raising The Bar’ campaign. As part of the campaign, pubs across the island of Ireland, north and south, were rallying together to simultaneously switch on their Christmas lights on Friday November 20th 2020 at 5pm, showing their readiness to safely reopen whenever that moment might be.

Have a look at the video below which I worked on to support and highlight the campaign on social. The video has received over half a million views and also trended no.2 on Twitter. It was also one of the top ten best performing posts on Guinness Global channels in 2020.